Considering creating a direct mail campaign?  Let us help you by guiding you through the process, helping you to understand the costs and regulations involved.  Here you will find all the information you need to help you create your project!  Just click on the links below to view the information you need.

   Helpful Hints

 
• Don’t  forget to print your return address on your piece.

• Allow enough space on the piece for the address and barcode.

• If addresses will be ink-jetted directly onto your piece, leave the area where the address will be printed (3.75” x 3” area is best) completely free of color, graphics, type, etc.

• Use barcodes for faster delivery.

• Have the permit/indicia pre-printed on your piece.

• If your piece will be folded, make sure it opens at the top rather than at the bottom or on the sides. This will save you the cost of needing more than one tab to hold the piece closed.

• If your envelopes will need insertion, be sure the pieces are not too big. They should fit in the envelope with 1/4” to spare on each side.

• Ask us to have non-deliverable or old addresses returned to you so your mailing list can be updated.

• Include at least 5-10% extra mail pieces with your mailing job. Never provide “just enough” pieces for your mailing list.

• Bring your own mailing lists in advance, if possible, so we can process your data before you are ready to mail.

• Tie in your mailing to current events (ie: cold winter, election year, Olympics etc.).

• Use different offers for different target groups.

• The more personal a mailing piece looks and feels, the more attractive it will be to your audience.

• Let us proof your mail piece before printing.

USPS Postage Prices - Current USPS pricing for mailing. Also know as Publication 123.  If you know which class of mail you will be sending, you can use this pricelist as a guide for your customers to estimate the cost of postage for your job. 

USPS Domestic Mail Manual - The USPS Domestic Mail Manual (DMM) provides users with USPS regulations such as mail-piece design, folding and tabbing regulations along with many other postal requirements.  Not to worry, Stezzi Direct is your Mailing Professional!  We are here for you throughout your entire project process.  The Postal Service words it's regulations in a complicated manner for a reason.  Let us guide you in the design of your mail-piece in order to maximize your savings on postage.

Mail-piece Templates - Designing a postcard or maybe a folded self-mailer?  We have several templates available for you to help guide you in your mail piece design. 

Formatting your mail list data files - Data integrity is most important when it comes to mailing!  A list with incorrect fields, missing or mixed up information will ALWAYS result in increased postage costs.  Your customer's biggest expense is going to be postage, so why pay more than they have to.  Use this link to learn about how to provide us an accurate and properly formatted data file.