The quality and accuracy of your customer's data list can be your most
powerful tool next to the design of your mail piece. It makes the
difference between how much postage you pay and whether or not your message gets
delivered to the right target.
We do our best to clean-up and verify the data, but in cases with a large
number of records and a list that has many errors, it takes a lot of time for us
to correct and verify the correct info with you, resulting in higher processing
charges. If you have you or your customer verify and "clean up" their list
before submitting it to us for processing, it will help to insure that your
mailing will reach it's intended target without delay.
Tips for formatting your data:
1. Format - Our mail software works with two types of database files; .XLS
(Standard Excel file) and .CSV (Comma Delimited File format).
2. Consistency - Try to keep your lists consistent. Keep field names
and their data uniform and clean. When importing from a POS system, make
sure that the correct data ends up in the correct fields.
3. Don't add internal-use comments to the "core" fields. The "core"
fields are what will make up your delivery address info; (names, address, city,
4. Having more data than just a name and address enables you to custom-tailor
your mailings to reach a more specific target. Items such as gender, age
group, income range, home-owner versus home-renter, credit range, marital
status, parental or pet owner status all can be used to create custom offers
based on the information available.